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Social media marketing: strategies for engaging in facebook, twitter & other social media

Social media marketing: strategies for engaging in facebook, twitter & other social media

Autor: Evans, Liana
Editorial: QUE
Paginas: 342
Fecha edición: 14-07-2010
ISBN: 9780789742841
Precio: 21,79 €

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Description:
Profit Big from Social Media: Strategies and Solutions That Work!
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You?ll discover exactly how to customize your best social networking strategy?then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results?and profit big from today?s hottest new social media sites and platforms!
Topics include:
Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more
Define goals and customize strategy to maximize Return on Conversation (ROC)
Understand the whole conversation about you and all the communities you serve
Manage legal, compliance, and ethical challenges
Plan social media policies for your company?s employees
Extend customer service into social media
Maintain consistent branding and messaging
Complement your SEO, PPC, offline marketing, and PR efforts
Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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